Head & Shoulders
Industry Leading Shampoo Brand
An industry leading shampoo brand wanted to target high school football players due to increase prevalence of dandruff from wearing helmets.
ProPharmaSales created an influencer strategy to get to athletes via coaches and athletic directors.
2014 –Piloted program in Texas & Florida.
ProPharmaSales Reps educated players on hygiene and the importance of a good dandruff shampoo and provided samples and coupons.
Client experienced a 60% conversion rate vs. expected 7% (validated by third party).
Client expanded program to a national execution which educates and samples 100% of high school football players in the US (approx. 1.08 million).