Head & Shoulders

2014 –Present

Industry Leading Shampoo Brand

An industry leading shampoo brand wanted to target high school football players due to increase prevalence of dandruff from wearing helmets.


Sales Execution

  • ProPharmaSales created an influencer strategy to get to athletes via coaches and athletic directors.

  • 2014 –Piloted program in Texas & Florida.

  • ProPharmaSales Reps educated players on hygiene and the importance of a good dandruff shampoo and provided samples and coupons.

Client Benefits

  • Client experienced a 60% conversion rate vs. expected 7% (validated by third party).

  • Client expanded program to a national execution which educates and samples 100% of high school football players in the US (approx. 1.08 million).