Medella Naturals

2018 –Present

All-Natural Insect & Mosquito Repellent

Medella Naturals gained national distribution with Kroger (including Fred Meyer, King Soopers and Fry’s) and wanted to promote their new availability nationwide in key markets.


Sales Execution

  • ProPharma Sales led promotional events in five markets where little to no marketing had been done prior to Kroger distribution:

    • Memphis

    • Houston

    • Nashville

    • Detroit

    • Savannah 

  • Event execution included booth design and development, setup/breakdown, project management, and labor. 

Client Benefits

  • Developed Brand Awareness with over 125,000 Consumers.

  • Event Booth won multiple awards.

  • Sampled 25,000 Consumers (5,000 per event).

  • Sold enough product at each event to cover event cost.

  • Medella Naturals is now the #1 selling all-natural repellent nationally at Kroger.