All-Natural Insect & Mosquito Repellent
Medella Naturals gained national distribution with Kroger (including Fred Meyer, King Soopers and Fry’s) and wanted to promote their new availability nationwide in key markets.
ProPharma Sales led promotional events in five markets where little to no marketing had been done prior to Kroger distribution:
Event execution included booth design and development, setup/breakdown, project management, and labor.
Developed Brand Awareness with over 125,000 Consumers.
Event Booth won multiple awards.
Sampled 25,000 Consumers (5,000 per event).
Sold enough product at each event to cover event cost.
Medella Naturals is now the #1 selling all-natural repellent nationally at Kroger.