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PROPHARMA SHOPPER MARKETING
Educate, Engage, Enable.
70% of brand selections are made in-store (Grocery Manufacturers Association, 2007). ProPharma Shopper Marketing offers integrated marketing that educates and engages consumers pre-shop to drive consumption and interacts with the customer at the shelf to enable pull-through.
Direct Mail (Education, Samples, Coupons, etc.) and/or Digital (Email Campaign)
Influencer or Consumer Targeting
Customized consumer databases developed around key demographics
We deliver creative in-store promotions designed to Stop, Hold, Disrupt and Engage the consumer at shelf
Benefits: consumer trial, brand switching, increased sales, halo effect and enhanced consumer shopping experience
In-Store Seminar Series
In-store education provides a value add that build brands loyalty and consumer community
Strengthens relationships with retail partners by driving in-store foot traffic to grow basket size
Click and Collect
Targeted sampling through tailored programs.
Strategic consumer targeting based on buying habits and purchasing behavior
Tailored sampling through retailer’s online marketplace
Strategic consumer targeting based on e-commerce buying habits and purchasing behavior
Sampling and education at select events
Customized event booths including creative and event sourcing
Tailored hiring to meet the brand and organizational needs